媒介形象再现与社会真实建构:国内主要报纸对农民形象的再现研究

              卢迎安                    (2006-01-11 22:52:23.0)                            

第二届中国新闻传播学科研究生学术年会论文

内容提要：通过分析《人民日报》报系和《农民日报》的相关报道，本文研究了国内主要报纸对农民群体形象的再现。研究发现，作为一家综合性报纸，《人民日报》报系对农民形象的再现是一种误现；作为一家专业性报纸，《农民日报》的再现则是一种低度再现。再现中的偏差主要体现在两方面，一是农民的基本特征方面，报纸倾向于中年年龄段、男性、农村干部群体，二是报纸再现的农民生活现状与真实情况有区别。因此，国内主要报纸对农民的再现是不真实的，不充分的，并有明显的模式化倾向，再现中体现了一种不平等的政治权力关系和中国社会传统的性别权力关系。对于如何改进报纸媒体对农民的再现，本文提出了一些合理化建议。

关键词：再 现   　文化研究    农民形象   报 纸

Representation and Social Reality Construction:A Representational Study of the Peasants on Main Chinese Newspapers

Abstract

After analysis of some news and reports of People＇s Daily and Peasant＇s Daily, the author discusses some problems of  the peasants＇ representation. It has been found that People＇s Daily always gives the readers a kind of misrepresentation of peasants as a comprehensive newspaper, while as a special media for peasants, Peasant＇s Daily always gives the people a kind of underrepresented images of peasants. The difference can be found in two ways: one is the fundamental features of the peasants, the media tend to choose middle age, male, rural cadre, the other is the gap between reality peasant life and the life reflected by the media, hence the peasants＇representations by the main national newspapers are not real and sufficient, those images are also getting stereotyped. All the images embody an unequal political power relationship and Chinese traditional gender power relationship. As for how to improve this condition, the author gives some pieces of advice.

Key words:  representation   culture studies   peasant image   newspaper

引   言

农民问题的重要性...